Signal
Straight answers,
no jargon.
Everything we'd tell you on a call, written down. Start at zero with Launchpad, or jump into The Playbook if you already know your way around.
Work through these in order. Each one takes an afternoon at most.
01
Name Your Business Like You're Going to Sell It
The name is the first decision that affects whether you show up on the map, whether anyone remembers you, and what a buyer pays for the business one day. How to pick one that does all three, without stuffing it with keywords.
02Claim Your Google Business Profile
The single highest-value hour you can spend on getting found. How to find your profile, claim it, get verified, and fill in the parts that actually matter.
Deeper tactics, teardowns, and the things we argue about.