What to Write in Your Google Business Profile Description (With Examples)
Google Business Profile description
You’ve got 750 characters to describe your business and invite the reader to take further action. It’s important you use it.
The reason this is crucial isn’t because the description helps you rank but because it assists in guiding the visitor to convert into a client. Don’t pack anything unnecessary in here.
Instead describe yourself or your business in great detail. Tell the reader what sets you apart and shows you’re a legit pro. This will be a step in the journey to guide visitors that just found you from stranger to customer.
Because google and readers like to receive a lot of information in the first 250 characters try to front load a lot of the meaning and message.
Let’s see some examples.
Write the first 250 characters like they’re the only ones that count
Bad: “Welcome to our website! We are a family-owned company committed to excellence and customer satisfaction in the greater area.”
Good: “Chicago Drain Pros has cleared clogged drains and sewer lines across the North Side and suburbs since 2009. Licensed, insured, same-day service. We do the camera inspection free so you’re not paying to find the problem.”
See the difference? The second one says who, what, where, and why-you in the part that actually shows.
A simple structure that works
Lead with your core service and city. Add what sets you apart like years in business, licenses, certifications or a guarantee. Close with the human part – how you’d communicate with and treat the customer. Keep it plain. Write like you’d explain it to a neighbor, not a search engine.
Keep it simple and concise
Don’t drift away with your copy – Google will reject descriptions with phone numbers, links, all caps shouting, or pricing (“50% off!”). Leave that stuff for your posts and your website. The description is for who you are.
Your category and reviews do the ranking See the post on ‘what category to choose for your Google Business Profile’. The description does the closing. Write it for the human holding the phone.
If you’d rather have someone handle this and the 30 other things your profile needs that’s what we do at NES.
Wes Bobek
Wes Bobek is the founder of Network Effect Studios, where strategy, design, and technology come together to build brands that scale. With a strong focus on growth-driven digital experiences, Wes helps businesses create meaningful connections, strengthen their online presence, and unlock the power of network effects.
